LAGUNITAS BEER

LAGUNITAS BEER

Learning about beer while … drinking beer. We’ll drink to that!

UI/UX
Visual Design

OBJECTIVE

Lagunitas was looking for a unique way to drive group brand engagement with Lagunitas Taproom visitors, while facilitating group interaction with hops-filled Lagunitas brand history and Lagunitas beer profile exploration.

SOLUTION

Mindspace created a mobile web app that was accessed through scanning “smart coasters” at Lagunitas taprooms. The app experience contained a collection of engaging mini-games to enjoy as a group to learn more about Lagunitas history as well as the wide variety of Lagunitas beer flavors.